Louella Maxwell

Louella Maxwell was born in Kingsport, TN and raised in Los Angeles, CA. She began her collegiate education at the US Air Force Academy but a strong desire to play Division I volleyball eventually led her to Cal Poly San Luis Obispo where she earned a B.A. in history. She earned an NCAA postgraduate scholarship and an M.A. in education from the University of California, Berkeley.

Louella’s love of volleyball and mentoring student athletes led her to enter the coaching profession as an assistant coach at the University of Notre Dame. As an Air Force military spouse, Louella continued coaching in the collegiate ranks at Washington University in St. Louis, U.S. Air Force Academy, Georgetown, and American University. 

The opportunity to learn and grow brought Louella to Dog Tag. After her youngest daughter was diagnosed with autism, she realized a shift in family priorities was needed. She hopes to gain the insight necessary to start a family business that incorporates the love for baking she shares with her young daughters and a charitable component that gives back to the autism community.   

Louella loves all baked goods made from scratch, but her favorite is a lemon buttermilk scone.